My name is Nash Kassam – I am the founder of healthcaremarketing.ca and I believe I am the best online marketer in THE WORLD for dentists. It all started in 1988 when I was born as a twin to a mother and father who are both dentists.
At the tender age of 7 my twin and I were working in their office answering the phones and filing paperwork away. By 11 we were designing them business cards, letterheads, and in office presentations. In 2010, after my twin and I both graduated with business degrees, we started a software company that helps healthcare professionals generate more referrals and reviews.
During the year it took to build our software, my parents hired me to manage the growth of their clinic as it had been stagnant for a while and was basically breaking even for the last 10 years. They gave $100,000 and said “do whatever you think is best.” Given that they were not leveraging the internet much, I focused most of my money online. To save money I did as much of the work myself instead of paying other people – I learned how to make websites, do search engine optimization, and manage Adwords accounts, among other things. In 1 year I was able turn their $100,000 marketing budget into an extra $400,000 of cash. Pretty soon dentists from all over North America were learning about me and asking for my help.
My twin and I launched our software company in 2011 and by 2013 so many of our customers had asked for web design and marketing help that I decided to branch off and start healthcaremarketing.ca.
After talking with THOUSANDS of dentists and other professionals all over North America I learned two main things:
I’ll be honest, I didn’t intend on building an online marketing company for healthcare professionals – I guess a great product, honest communication, tangible results, and no BS is a pretty good formulae for success.
Here’s what you can expect from me and what I demand of myself:
Enough about me, what are you waiting for? Start your free trial today and let me show you what results driven dental marketing is really all about!
Let’s rock and roll,
We’ve made it really simple for you to give us a try with absolutely no risk whatsoever on your end.
In this virtual screen share meeting, you and our marketing expert Nash will discuss your growth goals, timeline, and KPI's. If it's a good fit, we will get started on your free trial right away.
Once your free trial has started, our team will work on setting up all of the components of your campaign. This might include a new website, landing pages, and Adwords / SEO initiatives etc.
We'll launch your free marketing campaign in 7-10 days of you signing up. We'll continue to manage and optimize the campaign during your free trial at no charge.
Near the end of your free trial we'll set up a time to chat to go over results and ROI. If you're happy with our results, you can continue to work with us with no contracts, no set up fees and no risk.
We'll keep working hard every month to deliver great results. If we don't hit our set targets in the agreed upon time, we'll work for free until we do!
We use Google Adwords to deliver clicks immediately to your website. We focus on generating leads for cosmetic services that bring in more revenue so that you cover your marketing investment right away.
Search Engine Optimization (SEO) is the process of ranking organically on Google. Depending on competition and budget, results typically take 6 months to a year. Since 80% of people click on the organic listings (and only 20% click on ads) it’s very important that you invest time and money getting to the top of search engines. After you are ranking at the top of page 1 (takes a year or so) for high volume keywords, your new patient acquisition cost will be well under $250. This success will be the foundation for expanding or selling your practice for a premium.
Every market is different based on population and competition density. Using our ROI calculator and various market assessment tools, we can accurately predict new patient acquisition cost with different timelines and investments. Once we know your short term and long term goals we can optimize a plan and budget that makes the most sense for your business.
Firstly, we’ll make sure your campaigns generate as many qualified clicks as possible. Once someone gets to your website, we’ll make sure it is optimized for conversions and turns clicks into calls / emails. After we deliver qualified leads to you, it’s your job to make sure your team is converting leads into new patients or consultations. Using call tracking and recording software we can monitor calls to address areas of improvement. The last step is to leverage new patients. We’ll integrate software that automates asking your patients for referrals and reviews.
Your website is a tool that should be helping you grow your business. Prospective customers (both from referrals and from paid initiatives) will visit your before they decide to see you. Our site will deliver more new patients to you, so that you can make more money and spend more time with your family.
Marketing is an investment – that means you should see a return on the money you spend. Our customers see a $4 to $1 short term ROI and $46 to $1 long term ROI.
Search Engine Optimization – Using advanced keyword research tools we can see the volume and competition of high value keywords. Our team will ONLY focus on keywords with a high search volume to ensure you get the most out of your investment.
Google Maps / Local Listing – We’ll help you generate more reviews on Google + and optimize your local listing so that you get found when prospective customers are searching near your office.
Google Adwords / Pay-Per-Click – We’ll set up a hyper targeted Adwords campaign so that you get quality clicks from high value customers. Most of our customers see a 25% or higher conversion rate from their Adwords campaign.
Social Media Marketing – While we typically focus on getting in front of people who are ACTIVELY looking for a dentist, in some instances it makes sense to focus on awareness. After we do a market assessment for you, we’ll share with you our findings and let you know where social media fits into your strategy.
Reputation Management and Referrals – We’ll help you leverage your existing patients by helping you generate more referrals and more reviews.
Retargeting – We’ll display an ad of your business on different websites and social media platforms to people who have visited your website but not converted. This creates top of mind awareness and generates 5% + more conversions.
When we started Healthcare Marketing in Vancouver, Canada we had no idea we would become the industry leader in helping dental clinics grow online. Now that we have a proven formula, with a 100% success rate, we promise to only work with one dental office in each area. We’re very good, we don’t want to compete against ourself!