The post Understanding Google Search Results appeared first on Dental, Chiropractor, and Plastic Surgery Marketing.

The post Characteristics of a Great Dental Website appeared first on Dental, Chiropractor, and Plastic Surgery Marketing.

The post Understanding Patient Acquisition Cost appeared first on Dental, Chiropractor, and Plastic Surgery Marketing.

The post Pay Your Staff More to Grow Quicker appeared first on Dental, Chiropractor, and Plastic Surgery Marketing.

The post What other SEO Companies Don’t Tell You appeared first on Dental, Chiropractor, and Plastic Surgery Marketing.

The post Understanding Patient Psychology appeared first on Dental, Chiropractor, and Plastic Surgery Marketing.

I’ve spoken with THOUSANDS of dentists all over North America. It didn’t take me too long to figure out why some clinics are amazingly successful and others are not. In this post I will discuss 7 traits top clinics possess.

How can you implement or improve upon these traits to grow your business?

Be the best, objectively…

Every dentist I talk to thinks they are the best – clearly that is not possible. Put yourself in the patients shoes and try to think about what criteria they might use to determine if you are the best. Are you well reviewed? Do you invest new technology? Does your website and office space represent the quality of your care? Do you have the best staff in the city? Do your patients refer their friends? Have you won awards for being better?

Understand you are in the SERVICE industry and people are paying for the EXPERIENCE

People choose you for the experience you provide. Think like a consumer – why should they pick you over the dentist across the street? Think of your office like an airline, and your customers are all first class customers. How can you pamper them so that they become ambassadors for your business?

Have a BONUS structure in place

I can’t stress the importance of keeping your employees happy. Invest in their growth, set collective goals, and grow together. I guarantee you will see a significant spike in customer service and patient referrals when everyone benefits from an increase in revenue.

Focus on Internal Marketing with the 4 R’s

Internal marketing is hands down the most cost effective way of growing your business. Focus on the 4 R’s (Re-bookings, Referrals, Reviews, and Re-activations) before investing money in other activities.

Do you have systems and technology in place to maximize your internal marketing efforts?

Invest in your growth

You have to stop thinking of yourself as a dental OFFICE and start thinking of yourself as a dental BUSINESS. If you are not actively investing in growing your business it’s time to start – competition is only getting harder and harder. I suggest 5% of annual revenue to be your yearly marketing budget. Start with implementing a bonus system, training your team, and having excellent internal marketing. Once that is done, invest money in a great dental website and a highly focused digital marketing strategy.

Understand the Value of a new patient:

Most dental consultants suggest that the average lifetime value of a new patient is over $10,000. This is true when you factor in cosmetic / restorative work, referrals, and hygiene visits over the course of a lifetime. For arguments sake let’s say that a patient is on average only worth $5000 – you should be willing to invest $250-$500 to get that person through the door.

Optimize Your Sales Funnel

Whether you like it or not you are in sales. The best practices spend money on optimizing their funnel to make sure they are maximizing their efforts. Focus on this order:

1. Make sure you offer an amazing dental experience (quality work, friendly team, enjoyable environment) so that people re-book, refer, and review you
2. Make sure your front end team is trained to convert calls into appointments
3. Make sure your website is optimized to turn clicks into calls
4. Make sure your marketing campaigns are optimized to target the right people at the right in the most cost effective way possible.

What are you waiting for?

I love action takers. Click on the button below to schedule a call with me. Let’s chat about your goals and come up with a plan to grow!

The post 7 Characteristics of Top Dental Clinics appeared first on Dental, Chiropractor, and Plastic Surgery Marketing.

My name is Nash Kassam – I believe I am the best dental marketer in the world!

Over the past 7 years I have learned more than I could imagine about dental marketing and how to successfully grow a practice. Now, my mission is simple – to partner up with one dentist in each city who wants to DOMINATE their market and establish themselves as the best office in town.

I possess 3 traits that make me unlike any marketer you have ever spoken with:

1. Candor: I’m honest and tell you how it is. I don’t sugar coat my feedback and won’t beat around the bush.
2. Knowledge: I have degrees in Business, Marketing, and Communication. I also have extensive experience working in the dental industry – both working for a dental office and in dental software sales. I ‘ve spoke with THOUSANDS of dentists and understand your frustrations and challenges.
3. Success: My reputation speaks for itself. 100% of my clients are happy and see a positive ROI. On average I deliver a $4 to $1 short term ROI and every single dentist I have ever worked with has continued to use me after their contract term ends.

Growing your business is tough…

1. Increase in the Supply of Dentists: More dental students are graduating and practicing than baby boomer dentists are retiring. This means new prospective patients have more options and will be spread out over more dentists. Overtime, clinics will continue to see a decrease in new patients, unless they actively invest in growth.
2. Consumer behaviour has changed: The phone book is dead. People have easy access to information 24/7. In only few minutes most consumers can find a well-reviewed dentist within 5 or 10 minutes of their location. What are you doing to get found and why should someone choose you?
3. Once bitten, twice shy: Most dentists have been scammed by some sleazy sales person who knew nothing about growing your practice and only cared about their commission. I get it – that’s why I offer a guarantee!

What are you waiting for?

I love action takers. Click on the button below to schedule a call with me. Let’s chat about your goals and come up with a plan to grow!

The post We’re Blogging Now!! appeared first on Dental, Chiropractor, and Plastic Surgery Marketing.